How CMM Research collects, uses, and protects data from website visitors, survey respondents, clients, and job applicants.
Legal Disclaimer: This page is written to reflect standard, good-practice language for market research company operating in India, but privacy law — including India's Digital Personal Data Protection Act, 2023 — carries specific, evolving requirements. Have reviewed by qualified lawyer before live.
This Privacy Policy explains how CMM – Customer n Market Mirror ("CMM," "we," "us," or "our") collects, uses, discloses, and protects information across three groups: visitors to our website, participants in our market research studies (respondents), and clients, job applicants, and business partners who interact with us directly.
From website visitors, we may collect standard technical information such as IP address, browser type, pages visited, and time spent on the site, typically gathered automatically through cookies and similar technologies (see Cookies section). If you fill out contact form, we collect information you voluntarily provide — name, email, phone, enquiry details.
From research study respondents, we collect information necessary to conduct specific study — which may include demographic details, opinions, behaviors, and, for certain in-person research such as Direct Customer Contact visits or in-home observations, information gathered through direct interaction. Participation is voluntary, and respondents are informed of general purpose before agreeing.
From clients and business partners, we collect information needed to deliver services and manage relationship — including contact details, company info, and, where relevant, data client shares as part of research brief.
From job applicants, we collect information submitted with application — resume, cover note, details shared during recruitment process.
We use information described above to deliver market research services client commissioned, including designing studies, conducting fieldwork, performing quality checks, and reporting findings; to respond to enquiries; to manage relationship with clients, respondents, applicants; to improve website and services; and to comply with legal and regulatory obligations.
Protecting respondent confidentiality is central to how CMM operates, consistent with standard market research industry practice. Findings we deliver to clients are reported in aggregate or anonymized form, so individual respondents cannot be identified from study's results, except where respondent has explicitly and separately consented to be identified (for example, in some qualitative case studies).
Respondent participation in CMM study is never used as basis for subsequent sales approach — research and sales activities are kept strictly separate.
We do not sell personal information. We may share information with:
We take reasonable technical and organizational measures to protect information we hold against unauthorized access, loss, or misuse.
We retain personal information only for as long as necessary to fulfill purposes described in this policy, including any legal, accounting, or reporting requirements.
Our website may use cookies and similar technologies to support basic functionality and to understand how visitors use the site.
Depending on applicable law, you may have rights regarding your personal information, which can include:
To exercise any of these rights, please contact us using details below.
CMM's services and website are not directed at children, and we do not knowingly collect personal information from children without appropriate consent as required by applicable law.
We may update this Privacy Policy from time to time to reflect changes in our practices or in applicable law. We encourage visitors to review this page periodically.
If you have questions about this Privacy Policy or how CMM handles your information, please contact us: